AndArchitects created the logo for Newlands Park following the main concept of the development, based on natural elements present in Bedfordshire, such as undulating landscapes and woods. The general massing of the project was a consistent element, as if it was a lifted landscape. The roofs of the several buildings that form the scheme, with the exception of the 'crystal' leisure hub, were designed as a continuous surface that fluctuates depending on topography, visibility and programme requirements. They incorporate the two anchor areas of the development; the business cluster and the 'crystal'.

The logo for Newlands Park includes those elements whilst maintaining consistency with the Power Court logo.