Newlands Park
AndArchitects created the logo for Newlands Park following the main concept of the development, based on natural elements present in Bedfordshire, such as undulating landscapes and woods. The general massing of the project was a consistent element, as if it was a lifted landscape. The roofs of the several buildings that form the scheme, with the exception of the 'crystal' leisure hub, were designed as a continuous surface that fluctuates depending on topography, visibility and programme requirements. They incorporate the two anchor areas of the development; the business cluster and the 'crystal'.
The logo for Newlands Park includes those elements whilst maintaining consistency with the Power Court logo.
Totternhoe, Bedfordshire (local landscape inspiration for the development)
The verticality of the trees in the landscape was a natural inspiration for the project
Sketch of the development in the landscape
East elevation of the development
Physical model of Newlands Park
Newlands Park final logo